Gese, Trading Platform of Alcoholic Beverages

The market development for alcoholic beverages is growing rapidly. However, producers, traders and consumers barely interact with each other. So it is needed a system that can be a place to interact for them.

Gese

Gese is a unique community of ordinary consumers who want to ensure quality of the purchased goods, local establishments advancing within the platform, and brands that use the platform to get access to their target audience. Gese is a marketing tool that provides reliable statistical data to brands, as well as a social application that allows consumers not only to protect themselves from counterfeit alcohol, but also to earn rewards within the platform. Gese is implemented using NFC-tags and blockchain technology, allowing it to track each bottle from the manufacturer to the consumer while filtering out counterfeit products.

Gese is a community that unites all participants of the alcohol market:

Consumers who want to ensure the quality of purchased goods;
Local businesses that would like to use the platform for promotion and project financing;
Manufacturers that would like to receive direct access to the target audience.

Gese is a blockchain that tracks each bottle from the manufacturer to the hands of the buyer. Gese is a system of rating and grading with the fastest and easiest content access on the market. Gese is a personal assistant with artificial intelligence.

What the Alcohol Market Problem?

Currently, the alcohol market is experiencing the following five key problems:

Manufacturers lose money because of the spread of counterfeit product;
Brans can not effectively promoting ntheir goods due to legislative limitation and low efficiency of exitng tools;
Local vendor are having difficulty finding new costumers;
Manufacture of craft alcohol cannot attract investment for the implementation of their project
Consumers are faced with the problem of choosing quality alcohol at convenient location and at affordable price.

Gese Have Solution For That Problem

Authentication of goods

The attached NFC-tags on each bottle are used to search for information about a particular drink. Now the user simply places their smartphone over a bottle to get all the information about the item and verify its authenticity.

Ratings and reviews system

In addition to confirming the product's authenticity, the buyer receives a complete range of its reviews left by other system members. It is believed that pier product experience often affects people's ultimate purchasing decisions.

Information about alcohol avialability and price

The user can search and compare price for alcoholic beverage in the nearest store.

Social platform with reward payments for activity

For any avctivity in the system, inckuding scanning NFC tags when choosing a beverage, user are rewarded in cryptocurrency.

Accounting for the interests of all participants

Gese is an ideal platform for promoting alcohol product among the target audience. Advertisers can use a wide range of tools to promote their product and interact with the system users:

Priority product placement in the list of recommendation;
Publication and promotion of post in blog;
Placement of the data on the availability and pricing of alcoholic beverage in local stores, bars and restaurants;

Key Platform Functions

Authentication of alcohol using the attached NFC-tags on each bottle will allow to instantly learn key product information;
Mobile application with lable-scanning function;
Rating and review system: upon scanning the NFC-tag, the buyer gets a full picture regarding how other system users evaluate a particular product;
Geolocation-based provision of the information about beverage pricing and other sale locations;
Artificial intelligence, offering purchasing options, based on the user preferences and past purchasing experience;
A platform for blogging about alcohol products;
Cryptocurrentcy-based reward payment for platform activities: publication of product reviews, blogging, delivery of used packaging to recycling points;
Product-promoting capacity for manufacturers and advertisers;
Collective fundraising for launching projects related to the alcohol market.

Application Scenarios

Technology

As a result of the analysis of the block system on the Graphen platform, we developed a border block solution that absorbed the best qualities of the Graphene economy, the ability to integrate with the blockchain air and the performance of classical solutions. The product we received from the Graphene blocker received an architecture of internal interactions allowing us to conduct a comparable number of transactions (limited technical characteristics of equipment) and functionality based on the Ethereum network with its working platform for smart contracts - allowing to create any model of the economy using the language of Solidity. We are confident that this product will create a platform that is far superior to mother solutions.

Gese Project Tokens

The Gese platform uses three types of tokens for payments inside the system and beyond:

The main token [GSE];
The second token [GSEE].
Users' tokens

Key token functions [GSE]:

Purchase of the internal token [GSEE];
Payments for bounty programs;
Trading on external exchanges;
Promotion of posts;
Payments for NFC-tags;
Receiving bonuses for activity in the system, delivery of used containers.

Crowdsale

Ethreum token release platform
Type of token: erc20
Name of the token: Gese
Ticker: GSE
decimals: 18

Distribution of tokens relative to the sold ones:

For sale to investors - 65% (ICO + presale) of them Presale - 5%

Bounty - 5%

Advisers - 10% - blocking for 6 months

Team - 10% - blocking for 6 months

Reserved - 10%

Ethreum token release platform

Type of token: erc20

Name of the token: Gese

Ticker: GSE

decimals: 18

Distribution of token relative to sold ones:

For sale to investor- 65% (ICO + presale) of them presale – 5%

Bounty -5%

Adviser - 10% - blocking for 6 month

Team - 10% - blocking for 6 month

Reserve - 10%

Presale:

Minimum investment amount: 0.1 ETH

Hard Cap: 3818 ETH

Price: 7857 tokens per ETH

Duration: 15 days

Start: 15.05.2018

ICO:

Minimum investment amount: 0.1 ETH

Base price: 5500 token per ETH

Hard Cap: 49 090 ETH

Duration: 30 days

Start: 01.07.2018

Allocation of Collected Funds

30% for development of an internal exchange, AI, finalization of the new platform version, technical version. 40 % for Co-financing of tag production. 30% for marketing and the geographic expansion of the project.

Roadmap